Improvement of Marketing Conditions for Green Electricity
In a social scientific research study, the team examined how the Bremen-based company Energie-Konsens GmbH could improve marketing conditions for green electricity. Along the lines of a lifestyle oriented qualitative social research study, scientists at ISOE surveyed the attitudes of the electricity customers in the course of focus groups and qualitative face-to-face interviews.
Institut für Markt, Umwelt und Gesellschaft IMUG
Bremer Energie-Konsens GmbH and SWB Enordia GmbH.