Knowledge Transfer for Ecological Innovations
During the two years of research, a consumption-related "innovation probe" was developed, with which to utilise consumers' demands for ecologically innovative products and services. The "knowledge transfer" between consumer and manufacturer so far has to pass between the bottleneck of market research. A broader approach is called for if ecological aspects of relevance to everyday life are to be identified alongside purchase behaviour and market preferences.
Cooperation partners
Universität Bremen
Tengelmann Warenhandelsgesellschaft Mülheim/Ruhr
Klaus Steilmann GmbH & Co KG Wattenscheid
Funding
Federal Ministry for Education and Research (BMBF)
Duration
1997/01
– 1999/12
Contact person
+49 69 7076919-17
Project team
Research unit
Energy and Climate Protection in Everyday LifeRelated projects
- Bio+pro – Target Groups in the Market of Organic Foods
- Consumption Styles - Sustainable Consumer Behaviour
- Ecodesign – ecological design as purchase criterion
- EcoTopTen - Ecological Product Innovation and Sustainable Consumption
- Environmental awareness in Germany 2020
- Food Change
- KlimaAlltag – low carbon lifestyles in the zero emissions city
- Modernization of “Blue Angel”
- NaKoDi – Sustainable consumption and social participation
- PlaNE – Planetary Health and Sustainable Nutrition
- PlastX – Packaging and sustainable consumption
- The Blue Angel – Environmental Communication for Children and Young People