Knowledge Transfer for Ecological Innovations

During the two years of research, a consumption-related "innovation probe" was developed, with which to utilise consumers' demands for ecologically innovative products and services. The "knowledge transfer" between consumer and manufacturer so far has to pass between the bottleneck of market research. A broader approach is called for if ecological aspects of relevance to everyday life are to be identified alongside purchase behaviour and market preferences.

Cooperation partners

Universität Bremen
Tengelmann Warenhandelsgesellschaft Mülheim/Ruhr
Klaus Steilmann GmbH & Co KG Wattenscheid

Funding

Federal Ministry for Education and Research (BMBF)