Improvement of Marketing Conditions for Green Electricity

In a social scientific research study, the team examined how the Bremen-based company Energie-Konsens GmbH could improve marketing conditions for green electricity. Along the lines of a lifestyle oriented qualitative social research study, scientists at ISOE surveyed the attitudes of the electricity customers in the course of focus groups and qualitative face-to-face interviews.

Project partner

Institut für Markt, Umwelt und Gesellschaft IMUG


Bremer Energie-Konsens GmbH and SWB Enordia GmbH.


2000/04 – 2001/03