Improvement of Marketing Conditions for Green Electricity
In a social scientific research study, the team examined how the Bremen-based company Energie-Konsens GmbH could improve marketing conditions for green electricity. Along the lines of a lifestyle oriented qualitative social research study, scientists at ISOE surveyed the attitudes of the electricity customers in the course of focus groups and qualitative face-to-face interviews.
Project partner
Institut für Markt, Umwelt und Gesellschaft IMUG
Client
Bremer Energie-Konsens GmbH and SWB Enordia GmbH.
Duration
2000/04
– 2001/03
Contact person
+49 69 7076919-0
Project team
Topic
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