Knowledge Transfer for Ecological Innovations
During the two years of research, a consumption-related "innovation probe" was developed, with which to utilise consumers' demands for ecologically innovative products and services. The "knowledge transfer" between consumer and manufacturer so far has to pass between the bottleneck of market research. A broader approach is called for if ecological aspects of relevance to everyday life are to be identified alongside purchase behaviour and market preferences.
Tengelmann Warenhandelsgesellschaft Mülheim/Ruhr
Klaus Steilmann GmbH & Co KG Wattenscheid
Federal Ministry for Education and Research (BMBF)