Renovation 60plus – Age-appropriate approach, advice and support for home and apartment renovation
The pilot project “Renovation 60 plus” addresses the target group of over 60 years old owners of detached and semi-detached houses as well as apartment owners. The goal is to win them over for an energy-efficient, possibly age-appropriate renovation. Building on the specific motives and needs of this target group, the project team develops different parts for an innovative, holistic and dialogue-oriented communication and consulting approach.
Research approach
Firstly, the research team will develop a target group-oriented communication concept, called ‘Renovation 60plus’. The campaign “Our house: efficient, comfortable and safe“, which focuses on energy efficiency, accessibility and burglary protection plays an important role in the project. Based on this, consulting services for older owners of detached and semi-detached houses as well as apartment owners and training concepts for craftsmen are developed and tested in the regions of Bremen, Bremerhaven and Hanover. At the same time, a nationwide Internet portal will be created that is tailored to the needs of the 60plus target group. The effects achieved in implementing these offers are evaluated with the help of a survey of users. Finally, the communication concept and the developed communication modules will be presented in a short brochure.
Background
More than half of the owners of detached and semi-detached houses as well as apartments are 60 years and older. This group is of central importance for achieving ambitious climate protection goals. But older owners often shy away from energy-efficient building renovation, which can be combined with age-appropriate refurbishment or burglary protection measures, if necessary. The project association develops strategies to win over this target group for a corresponding renovation.
Project partners
- Institute for Ecological Economy Research (IÖW)
- co2online
- Bremen Energy Consensus
- Climate Protection Agency Region Hannover
Funding
The project “Renovation 60plus” is funded by the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety (BMU) within the National Climate Initiative.
Publications
Fromholz, Kristin/Jutta Deffner/Jasper Rubers/Immanuel Stieß/Henrik Wahlers/Julika Weiß (2019): Ältere Hauseigentümer*innen zielgruppengerecht ansprechen: energieeffizient, komfortabel und sicher wohnen im Alter. Frankfurt am Main: ISOE - Institut für sozial-ökologische Forschung
Stieß, Immanuel/Jutta Deffner/Katharina Reindl/Barbara Birzle-Harder (2017): Sanieren 60plus - Kommunikationskonzept. Frankfurt am Main: ISOE - Institut für sozial-ökologische Forschung
Duration
Contact person
Project team
Related projects
- Actor survey on the regional energy concept FrankfurtRhineMain
- Analysis of the Program "Bremer modernisieren"
- Approaches to long-term effective power saving advice
- Analysis of Job Prospects in Energy Saving Advice
- Dezent Zivil – New forms of civic involvement when building decentralised energy plants
- EcoLux – Sustainable Building and Housing in Luxemburg
- Efficient Advice on Electricity Consumption in Private Households
- EiMap – Communication strategy promoting energy-efficient refurbishment during the home purchasing process
- Electromobility for the Darmstadt-Rhine-Main-Neckar Region
- ENEF-Haus – Motivating and Enabling Private Home Owners for Energy Efficient Refurbishment
- Improving Energy-Efficient Refurbishment of Private Homes
- Rising Energy Costs, Social Consequences and Climate Protection
- Evaluation of the Campaign "Gut beraten starten"
- Evaluation of the Cariteam Energy Saving Service
- Evaluation of the "Brennpunkt Heizung" (Focus Heating) Campaign
- GreeN-H2 Namibia – Feasibility study on green hydrogen in Namibia
- Homes-uP – Single Family Homes under Pressure?
- Intelliekon – Acceptance of Electricity Consumption Feedback
- KlimaAlltag – low carbon lifestyles in the zero emissions city
- LivingSpaces – Instruments for a needs-orientated usage of the housing stock in municipalities
- Sustainable Modernisation of Existing Buildings
- Perspectives of citizen participation in the energy transition – Heat consulting
- PowerFlex – integrating the heating and cooling sector into the electricity market model PowerFlex
- Smart Home from a Customer's Perspective
- Improvement of Marketing Conditions for Green Electricity
- Power efficiency classes for households
- SuPraStadt II – Quality of life, participation and resource conservation through social diffusion of sufficiency practices in urban neighbourhoods
- transform-R – Shaping the energy and mobility transition as a socio-ecological transformation in the Frankfurt/Rhine-Main region
- TRI-HP – Trigeneration systems based on multiple renewable sources
- Environmental awareness in Germany 2020
- Scientific coordination of the funding initiative „An environmentally and socially compatible transformation of the German energy system”