smyile – sustainable mobility for Waldenbuch
In the smyile project, ISOE is advising Daimler AG on sustainable mobility in the town of Waldenbuch. The project revolves around new solutions for fulfilling demand and satisfying everyday needs, with little or no need for transport. To this end, ISOE is putting forward different concepts based on mobility research: the distinction between mobility and traffic, the target group model for mobility-styles, the approach of lifestyle research, and thinking in terms of mobility cultures.
Consulting approach
At the core of the project is the distinction between mobility and traffic: by ‘mobility’ we refer to its potential to satisfy needs and fulfil demand at other places. We must be mobile if we are to do our shopping, visit a restaurant, or go round to friends for a meal. Traffic is the practiced motion in space on the basis of technical infrastructures. This can mean a lesser or greater burden for man and his environment. Groceries can be transported on foot, by bicycle, via public transport, or by car. However, the consumer can also opt to have their groceries to be brought to them instead, for example by a delivery service. Mobility thus takes on a different meaning here: it is now the products that need to be mobile. In any case, what counts is the satisfaction of needs.
Background
In addition to the stock of cars and what are already good infrastructures for public transport, cycling, walking and car sharing, it is important to develop new, original ideas and products that exploit the synergies and efficiency potential within the existing transport system. Could neighbours help each other out with the shopping? Could digital platforms be used? The project was launched before the outbreak of Covid19, but for many people it was only during the corona lockdown that they rediscovered the attraction of shopping locally, appreciated the value of delivery services, and experienced how travel can be replaced by digital tools. The project will learn from this.
Client
Daimler AG, RD/E Project Group, Mercedes Benz Cars, Sindelfingen
Duration
Contact person
Project team
Research unit
Mobility and Urban SpacesRelated projects
- “LebensWert” – Development Management for Maintaining the Quality of Life in small towns Facing Demographic Change
- Actor survey on the regional energy concept FrankfurtRhineMain
- Agora “Verkehrswende” – Impulses for communication campaigns on Behaviour Change
- CITY:mobil – Viable Ways of Urban Mobility
- Communication to accompany the Ulm tram extension project
- CommuterLab – paths towards sustainable urban-suburban mobility based on the Frankfurt Rhein-Main region
- COMPAGNO – A personalised companion to safeguard mobility into old age
- Customer Potential for new Season Tickets in the RMV
- Demand-driven Life Cycle Management
- Dezent Zivil – New forms of civic involvement when building decentralised energy plants
- Electromobility for the Darmstadt-Rhine-Main-Neckar Region
- ENGAGE – Commitment to sustainable public welfare
- Environmental awareness in Germany 2020
- Everyday life in the neighborhood 4.0
- Future Fleet - Integrating Electric Cars in Company Vehicle Fleets
- Hertie-Studie FrankfurtRheinMain
- INTERESS-I – Integrated strategies to strengthen urban blue-green infrastructures
- INVENT - Sustainable Management in the Tourism Sector
- KlimaAlltag – low carbon lifestyles in the zero emissions city
- Leisure Traffic in Urban Areas in Switzerland
- MobiHarz – mobility management for short-term holidaymakers in the Harz Mountains
- Mobile Baden-Württemberg – Ways of Transformation towards a Sustainable Mobility
- Mobile Living – Innovative Housing and Mobility Services
- mobile2020 – Promoting Cycling in Central and Eastern Europe
- Mobility Laboratory 2020 – Attractive alternatives to the private car
- Mobility Strategy for Hesse
- Motives of Residential Mobility in Braunschweig
- MOVILIZATION – toward accessible cities
- NahviS - Public Transport in the Black Forest
- netWORKS 4 – Resilient networks: Contributions of urban supply systems to climate justice (follow-up project)
- Noise Intermissions at Frankfurt Airport
- Optum – Environmental Relief through Electromobility
- REZIPE – Renewables for a Zero Emission Transport
- RoboCab – Autonomous vehicles for carsharing and taxi fleets
- share – Electromobility in car sharing
- Sharing-Concepts for a Multi-Optional Mobility System in Frankfurt-Rhine-Main
- Smartphone Instead of a Car?
- Socio-Empirical Resarch on Leisure Mobility
- SuPraStadt – Quality of life, participation and resource conservation through social diffusion of sufficiency practices in urban neighbourhoods
- Sustainable Mobility Culture
- SynVer*Z – Effectiveness of research on the sustainable transformation of cities
- Train station of the future – sustainable mobility hub and a place with quality of stay
- ZEM – Zero-Emission Mobility: Human Powered Mobility with Fun