The team working on this study explored existing research on gender-specific orientations and behaviour relevant to sustainable consumption. In doing so, it also analysed whether men and women are responsible for different types of pollution, respectively. Data from mobility research, for example, points to men being more inclined to drive larger cars and drive longer distances, thus contributing more towards climate change. The scientists also evaluated consumption data (e.g. water and energy consumption) from a gender perspective. On this basis, proposals were drawn up for gender-specific strategies to change consumer behaviour.
Cooperation partners
Universität Bremen
Client
Federal Ministry for Education and Research (BMBF).
