The object of this study was to carry out a systematic investigation of the links between gender and environmental awareness and behaviour. For this purpose the authors evaluated the UBA survey "Environmental Awareness in Germany 2000" and the ISOE "Consumer Styles study" from a gender perspective. From the empirical results, the scientists then devised environmental communication strategies for the German Federal Environmental Agency (UBA). The findings are to be used to support environmental policy making with strategies that link ecological sustainability with gender fairness.
Client
German Federal Environmental Agency (UBA)
