ISBN/ISSN: 1862-4804
Im Auftrag des Umweltbundesamtes
The project investigates how consumers perceive sustainable product characteristics and how companies can better design and communicate products.
Resource-intensive consumption patterns cannot be sustained within planetary boundaries. But technological innovations alone are not enough to bring about the necessary changes. Social innovations that could reduce resource consumption are not yet being sufficiently utilized since these innovations require far-reaching changes in everyday practices, infrastructures and institutions.
Go to Research Unit
