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Sufficiency

Improvement of Marketing Conditions for Green Electricity

In a social scientific research study, the team examined how the Bremen-based company Energie-Konsens GmbH could improve marketing conditions for green electricity. Along the lines of a lifestyle oriented qualitative social research study, scientists at ISOE surveyed the attitudes of the electricity customers in the course of focus groups and qualitative face-to-face interviews.

In a social scientific research study, the team examined how the Bremen-based company Energie-Konsens GmbH could improve marketing conditions for green electricity. Along the lines of a lifestyle oriented qualitative social research study, scientists at ISOE surveyed the attitudes of the electricity customers in the course of focus groups and qualitative face-to-face interviews.

Project partner

Institut für Markt, Umwelt und Gesellschaft IMUG

Client

Bremer Energie-Konsens GmbH and SWB Enordia GmbH.

Contact:

Dr. Konrad Götz

Associate Research Scientist Go to Profile
+49 69 7076919-0 goetz@isoe.de
Projectteam:

Project Infos

Started:
Expires:
Sufficiency

Sufficiency —

How much do we really need for a good life? Which services and infrastructures enable a sufficient standard of living, consumption, or nutrition?

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