Publications

Morality or economic interest? The Impact of Moral Motives and Economic Factors on the Purchase of Fair Trade Groceries

Publication Info

Published in

International Journal of Consumer Studies 36 (2) (2012) 244–250.

Availability

Access publication online (wiley.com)

Quote

Sunderer, Georg, Jörg Rössel (2012): Morality or economic interest? The Impact of Moral Motives and Economic Factors on the Purchase of Fair Trade Groceries. International Journal of Consumer Studies 36 (2), 244–250

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