Publications

Morality or economic interest? The Impact of Moral Motives and Economic Factors on the Purchase of Fair Trade Groceries

Publication Info

Authors

Georg Sunderer, Jörg Rössel

Publication Type

Journal

Published in

International Journal of Consumer Studies 36 (2) (2012), 244–250

Quote

Sunderer, Georg, Jörg Rössel (2012): Morality or economic interest? The Impact of Moral Motives and Economic Factors on the Purchase of Fair Trade Groceries. International Journal of Consumer Studies 36 (2), 244–250

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