
Publications
Morality or economic interest? The Impact of Moral Motives and Economic Factors on the Purchase of Fair Trade Groceries
Publication Info
Authors
Published in
International Journal of Consumer Studies 36 (2) (2012) 244–250.
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Quote
Sunderer, Georg, Jörg Rössel (2012): Morality or economic interest? The Impact of Moral Motives and Economic Factors on the Purchase of Fair Trade Groceries. International Journal of Consumer Studies 36 (2), 244–250