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Morality or economic interest? The Impact of Moral Motives and Economic Factors on the Purchase of Fair Trade Groceries
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International Journal of Consumer Studies 36 (2) (2012) 244–250.
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Sunderer, Georg, Jörg Rössel (2012): Morality or economic interest? The Impact of Moral Motives and Economic Factors on the Purchase of Fair Trade Groceries. International Journal of Consumer Studies 36 (2), 244–250
