Ältere Hauseigentümer*innen zielgruppengerecht ansprechen: energieeffizient, komfortabel und sicher wohnen im Alter

Resource-intensive consumption patterns cannot be sustained within planetary boundaries. But technological innovations alone are not enough to bring about the necessary changes. Social innovations that could reduce resource consumption are not yet being sufficiently utilized since these innovations require far-reaching changes in everyday practices, infrastructures and institutions.