Team : Barbara Birzle-Harder

Associate Research Scientist
+49 69 7076919-0 Barbara.Birzle-Harder@ergo-network.de

Barbara Birzle-Harder worked as a freelance researcher at the Institute until 2025, concentrating on mobility and life style analysis, with responsibility for the preparation and execution of empirical research.

Focus of research

  • Empirical social research

Publications

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Current Publications

Projects

  • Vision for Biodiversity
    Biodiversity

    Vision for Biodiversity

    The study examines the biodiversity awareness, attitudes and acceptance of measures of stakeholder groups in agriculture and forestry in order to achieve more effective nature conservation. 

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  • ENGAGE – Commitment to sustainable public welfare
    Transformation

    ENGAGE – Commitment to sustainable public welfare

    The ENGAGE project investigates the conditions under which the participation and commitment of citizens to sustainability can lead to “sustainable public welfare”.

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  • Environmental awareness in Germany 2020
    Sufficiency

    Environmental awareness in Germany 2020

    In a qualitative study, ISOE maps perceptions and attitudes in society towards climate change and climate protection.

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  • Ecodesign – ecological design as purchase criterion
    Transformation

    Ecodesign – ecological design as purchase criterion

    The project investigates how consumers perceive sustainable product characteristics and how companies can better design and communicate products.

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  • Approaches to long-term effective power saving advice
    Sufficiency

    Approaches to long-term effective power saving advice

    Previously tested instruments for saving electricity are to be disseminated in the electricity-saving advice project and combined with advice services offered by local authorities and consumer organizations. 

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  • share – Electromobility in car sharing
    Mobility

    share – Electromobility in car sharing

    Using the car sharing service car2go, the project team is studying the environmental impact of electric cars compared to those with combustion engines.
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  • Modernization of “Blue Angel”
    Transformation

    Modernization of “Blue Angel”

    On behalf of the UBA (Umweltbundesamt) the ISOE is developing a strategy to update the label with the aim to make the eco-label more modern and increase its attractiveness. The focus is on the renewal of the logo.
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  • netWORKS 3 – Sustainable concepts for the municipal water sector
    Water Climate Adaptation

    netWORKS 3 – Sustainable concepts for the municipal water sector

    The goal of the research collaboration netWORKS is to develop innovative and sustainable solutions for the municipal water and wastewater sector. The netWORKS 3 project is designed to help municipalities adapt to the changing determining conditions in the water and wastewater sector.
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  • Power efficiency classes for households
    Sufficiency

    Power efficiency classes for households

    In the project, researchers from ISOE and the German Öko-Institut are developing new approaches to reduce power consumption in households. The new “power efficiency classes” label will be recording power consumption in households and assigning them an efficiency class.
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  • Noise Intermissions at Frankfurt Airport
    Transformation

    Noise Intermissions at Frankfurt Airport

    In the noise breaks project, the scientists are investigating how the new runway utilization concept at Frankfurt Airport, which is intended to lead to a reduction in noise, is assessed by the population.

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  • Tracking down micropollutants
    Chemical Risks

    Tracking down micropollutants

    The project is studying how drug residue in the water cycle might be minimised with the help of technical and communications measures.
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  • TransRisk – Pollutants as a risk to the water cycle
    Chemical Risks Water

    TransRisk – Pollutants as a risk to the water cycle

    Scientists in the TransRisk project are studying how to characterise, communicate and minimise the risks that ensue due to new pollutants and pathogens in the water cycle.
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  • KlimaAlltag – low carbon lifestyles in the zero emissions city
    Sufficiency

    KlimaAlltag – low carbon lifestyles in the zero emissions city

    The 'KlimaAlltag' project is investigating low carbon lifestyles in different social strata. The focus is on mobility, nutrition, home living and household energy consumption.
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  • Intelliekon – Acceptance of Electricity Consumption Feedback
    Sufficiency

    Intelliekon – Acceptance of Electricity Consumption Feedback

    Within the Intelliekon project, ISOE, together with two Fraunhofer institutes (ISE and ISI) and nine energy suppliers, is investigating the impact of intelligent electricity meters.
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  • Evaluation of the Cariteam Energy Saving Service
    Sufficiency

    Evaluation of the Cariteam Energy Saving Service

    ISOE evaluated the Cariteam-Energiesparservice of Caritas Frankfurt e.V. For this purpose, the team conducted empirical surveys of those households that received advice with a view to investigating satisfaction and acceptance.
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  • Hertie-Studie FrankfurtRheinMain
    Mobility

    Hertie-Studie FrankfurtRheinMain

    The Hertie Study for FrankfurtRheinMain explored attitudes towards life in the region.
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  • Smart Home from a Customer's Perspective
    Sufficiency

    Smart Home from a Customer's Perspective

    In a market-research study, ISOE surveyed private and commercial customers to find out how they rate the benefits of Smart Home.
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  • Analysis of the Program "Bremer modernisieren"
    Sufficiency

    Analysis of the Program "Bremer modernisieren"

    ISOE was commissioned by Bremer Energie-Konsens GmbH to evaluate the "Bremer modernisieren" (Bremer modernise) funding initiative on energy-efficient building renovation.
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  • Efficient Advice on Electricity Consumption in Private Households
    Sufficiency

    Efficient Advice on Electricity Consumption in Private Households

    Efficient advice on electricity consumption in private households
    The project team developed an "informative electricity bill" for energy suppliers which it pilot tested in Heidelberg.
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  • Sustainable Mobility Culture
    Mobility

    Sustainable Mobility Culture

    In this project, the scientists developed a concept to implement multi-optional mobility offerings drawing on the full range of transport available.
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  • Evaluation of the "Brennpunkt Heizung" (Focus Heating) Campaign
    Sufficiency

    Evaluation of the "Brennpunkt Heizung" (Focus Heating) Campaign

    ISOE evaluated the "Die Alte muss raus" campaign run by the Bremen-based company Energie-Konsens GmbH. The team examined the motivational barriers and obstacles preventing the renewal of heating systems.
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  • INVENT - Sustainable Management in the Tourism Sector
    Mobility

    INVENT - Sustainable Management in the Tourism Sector

    The INVENT project was dedicated to the development of innovative travel offers that promote sustainable tourism and slot easily into the mass- and high-volume markets.
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  • ecobiente - Designing Sustainable Goods more Succesfully
    Sufficiency

    ecobiente - Designing Sustainable Goods more Succesfully

    The project team of ecobiente accompanied businesses from the construction and housing sectors in developing products on the basis of ecological and target-group specific criteria.
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  • Customer Potential for new Season Tickets in the RMV
    Mobility

    Customer Potential for new Season Tickets in the RMV

    ISOE was commissioned by the Rhein-Main Public Transport Association (RMV) to examine the attractiveness of different season ticket models. The aim was to develop new models for different target groups in the field of leisure and occasional services.
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  • Optimisation of the T-Net-Box

    Optimisation of the T-Net-Box

    On behalf of Deutsche Telekom, ISOE looked at ways of optimising the T-Net Box and its marketing. For this, existing and potential users were surveyed in intensive interviews. The Deutsche Telekom T-Net Box is a virtual net-based answering machine (with a PIN) that can be listened to, operated and configured from any telephone.
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  • Improvement of Marketing Conditions for Green Electricity
    Sufficiency

    Improvement of Marketing Conditions for Green Electricity

    In a social scientific research study, the team examined how the Bremen-based company Energie-Konsens GmbH could improve marketing conditions for green electricity. Along the lines of a lifestyle oriented qualitative social research study, scientists at ISOE surveyed the attitudes of the electricity customers in the course of focus groups and qualitative face-to-face interviews.
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